Mel Cornford, Customer Marketing Lead at Canva, on Scaling Human-First Content Made for the Platform

from The Peerbound Podcast · host Mel Cornford, Sunny Manivannan

Mel Cornford, Customer Marketing Lead at Canva, joins host, Sunny Manivannan on the Peerbound Podcast to discuss her transition from journalism to customer marketing. She shares her career journey, highlights from her work at notable media brands, and how those experiences shaped her approach at Canva. Mel emphasizes the importance of understanding sales teams' needs, creating human-first storytelling, and leveraging AI for efficiency. The conversation also explores the significance of testing, building internal and external relationships, and creating platform-specific content. 00:00 Introduction and Guest Welcome 01:00 Mel Cornford's Journey into Customer Marketing 01:12 Early Career and Journalism Background 02:10 Transition to Digital and Fashion Media 03:14 Shift to News and Building Digital Presence 07:48 Joining Canva and Initial Role 10:24 Finding and Celebrating Community Stories 14:22 Switching to B2B and Enterprise Marketing 16:23 Storytelling Approach and Social Content 23:47 Sales and Marketing Synergy at Canva 31:04 Leveraging AI in Customer Marketing 36:12 Advice for Early Career Customer Marketers 38:32 Conclusion and Final Thoughts Canva's Video Content: Sam Barker Story: https://www.canva.com/newsroom/news/sams-story-lessons-wwii-veteran-turned-childrens-book-author/ Elsewhere Story: https://www.canva.com/newsroom/news/how-two-entrepreneurs-launched-a-travel-business-in-a-pandemic-with-canva/Docusign Case Study: https://www.canva.com/case-studies/docusign/Featuring:Mel Cornford:LinkedIn — https://www.linkedin.com/in/mel-cornford-8751393/Sunny Manivannan:LinkedIn — https://www.linkedin.com/in/sunnymanivannan/X — https://x.com/sunnymanivannanFollow us:LinkedIn – https://www.linkedin.com/company/peerbound-incTune in:Apple Podcasts – https://podcasts.apple.com/us/podcast/the-peerbound-podcast/id1708825056Spotify – https://open.spotify.com/show/5GO3n6pATX10fkY8lgf3GXYouTube – https://www.youtube.com/@peerbound

What this episode covers

In this episode of The Peerbound Podcast, Mel Cornford, Customer Marketing Lead at Canva, shares her journey from journalism to marketing, emphasizing the importance of storytelling and creating human-first content that's made for the platform. She discusses the success of Canva Enterprise, the transition from B2C to B2B marketing, and the importance of building strong internal and external relationships to empower sales teams.

NOW PLAYING

Mel Cornford, Customer Marketing Lead at Canva, on Scaling Human-First Content Made for the Platform

0:00 39:12

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Ask A Spaceman Archives - 365 Days of Astronomy Ask A Spaceman Archives - 365 Days of Astronomy Podcasting Astronomy Every Day of the Year Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food.

Frequently Asked Questions

How long is this episode of The Peerbound Podcast?

This episode is 39 minutes long.

When was this The Peerbound Podcast episode published?

This episode was published on September 16, 2025.

What is this episode about?

Can I download this The Peerbound Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!