Melia International - Hoteliers' Voice S4E6 with Sofia Muntaner: Evolution of hotel marketing

We are joined by Sofia Muntaner, Senior Brand Manager Melia Hotel International for Zel and Innside brands with approx 45 properties, as we delve into the world of hotel marketing and the complexities involved today.With 10 years at Melia, Sofia reflects on the changes and evolution in marketing and some of the key drivers to success as we discuss:1.         How marketing changed as a result of consumer trends and behaviour2.         marketing channels key to success with consumers today3.         How social media channels differ in performance, audience and engagement4.         The role of content5.         Use of guest technology and marketing systems  This episode is part of our Media Partnership with IHTF in which Sofia is presenting on the topic: Attracting the new wave of guests Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/