Member Spotlight: Virtual Personal Branding Production with Lori Vajda - Ep 217

This episode features a member spotlight interview from my Marketing with Meller program featuring Lori Vajda of Sticky Brand Lab, a personal branding production company that uses conversational interviews and a virtual studio to create high-quality video, audio, and marketing assets. Lori explained how her done-for-you process removes the fear of recording solo by focusing on natural conversation and “invisible” editing, then repurposes the content into reels, carousels, downloadables, and other evergreen materials. She described her target audience as quiet, under-the-radar professionals and entrepreneurs who want to show up authentically without becoming performers, and noted the service can be used as a one-time package or ongoing retainer with a growing content reservoir. She also outlined her TWIG method (turning your wisdom into growth) for uncovering roots, core themes, and story-based content, and shared that people can connect with her on LinkedIn or via stickybrandlab.com to follow up.00:00 Podcast Intro and CTA01:32 Why Member Spotlights02:26 Meet Lori Vajda03:08 Sticky Brand Lab Explained04:49 Why This Service Exists07:22 Packages and Content Strategy09:30 TWIG Storytelling Method11:51 Retainers and Client Fit15:12 Lori Career Backstory18:46 Member Q&A Session26:20 How to Work With Lori27:43 Wrap Up and Community Thanks29:20 Upcoming Program EventsJoin Marketing with Meller: https://www.mellermarketing.com/joinSupport the show**************************************My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)