Membership and trust in disruptive financial products

Host Andrew Davidson speaks with Meera Iyer, CMO of SoFi Lending, about the innovative strategies and products that SoFi is implementing to disrupt the financial services industry. Listen to find out more about how SoFi is helping members achieve financial independence, and the role of education and trust in marketing disruptive financial products. Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.Host:Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Meera Iyer, CMO, SoFi Lending.

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This episode was published on July 9, 2025.

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