Men's skincare expert Jake Rosenberg - Why men should care about skincare, marketing toward men vs. women, the ingredients you actually need in your routine, debunking skincare myths etc.

Green flag: Has a skincare routine. Today's episode is an interview with Jake Rosenberg, a serial entrepreneur, founder and CEO of Krete Skincare and an expert in men's skincare. We talk about:Why men should care about skincareMen's skincare vs. women's skincareWhy the skincare & cosmetics industry is historically geared toward womenEntrepreneurship role modelsHow he founded KreteHow to marketing skincare differently to a male customer by appealing to what men wantThe bullshit in your skincare ingredient lists; and the ingredients you actually need to do good for your skin  Debunking myths about SPF and 27-step skincare routinesKrete is a skincare brand catered toward men with skincare products that are organic, 100% vegan & cruelty-free and that provides practical and effective solutions for men with facial scars and other skin issues. Find the products here at krete.clubGet 11% off your first order hereConnect with them on instagram @krete.clubEnjoy!