Merging Agencies with Intention with the Partners of Workhorse

Ashleigh Ferran, TJ Cichecki, and Abe Garcia share key learning around becoming partners and the challenges of building authentic brands.They address several topics including:- how they decided to become partners- the work they did to start their partnership out right, including discussing how it would end- why merging companies isn't an automatic fast track to bigger or faster sales- the book that helped them create the living document that guides their partnership- how Workhorse helps to build better and more authentic brands