Skip to content
Merging GA4 with all your marketing data episode artwork

Oct 28, 2022 28 min

Merging GA4 with all your marketing data

from Funnel Reboot Hosted by Glenn Schmelzle

In this episode I'm giving you the process that's used in my agency's work to get B2B companies onto Google's full analytics stack. This episode is split into two parts. Installing GA4 (from 1:30 to 10:45) – For the first third of this episode, I go through the steps that companies should follow to install GA4, including setting up streams, conversions and links to Google Ads accounts. Installing Google and third party components for consolidated analysis and visualization of your marketing data (10:45 to end) – the remaining time roams through the rest of the tools that give a complete picture of your B2B funnel. Timestamps/Chapters: 0:00 - Intro to getting all your data in BigQuery 1:30 - Installing Google Analytics 4 10:45 - Setting up a complete set of your funnel's data on BigQuery 27:33 - Conclusion For more details on the process, go to Ep 116's page on the Funnel Reboot site.

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

Merging GA4 with all your marketing data

0:00 28:34

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

The [Un]Sanctioned Citizen Sheila Dean, Gregor H The Austin Reboot of The Sanctioned Citizen podcast. ClickFunnels Radio Chris Cameron and Dante Torelli There's a big difference between building a sales funnel and building one that actually converts.On ClickFunnels Radio, Chris Cameron and Dante Torelli break down the strategies behind high-converting funnels and scalable online businesses. Each week, they dive into funnel building, email marketing, traffic generation, offer strategy, and conversion optimization using the same frameworks trusted by top-performing entrepreneurs.No vague theory. No recycled marketing advice.Just real strategies, real breakdowns, and practical tactics you can apply immediately.If you want more leads, better conversions, and smarter funnel strategy, you're in the right place. The Reboot Podcast Reboot.io The Reboot podcast showcases the heart and soul, the wins and losses, the ups and downs of startup leadership. On the show, Entrepreneurs, CEOs, and Startup Leaders discuss with Jerry Colonna the emotional and psychological challenges they face daily as leaders.

Frequently asked questions

How long is this episode of Funnel Reboot?

This episode is 28 minutes long.

When was this Funnel Reboot episode published?

This episode was published on October 28, 2022.

Can I download this Funnel Reboot episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.