EPISODE · Jul 20, 2022 · 36 MIN
Messaging That Creates Demand, with Dacia Coffey
from B2B Growth · host Sweet Fish
In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender.Discussed in this episode:How to run a sales mapping exercise in your organizationCreating a holistic messaging timelineWhy a demo early in the sales cycle is crippling
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Messaging That Creates Demand, with Dacia Coffey
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