Messaging That Creates Demand, with Dacia Coffey

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This episode is 36 minutes long.

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This episode was published on July 20, 2022.

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from B2B Growth · host Sweet Fish

In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender.Discussed in this episode:How to run a sales mapping exercise in your organizationCreating a holistic messaging timelineWhy a demo early in the sales cycle is crippling

Episode metadata supplied by the publisher feed · Published Jul 20, 2022

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Messaging That Creates Demand, with Dacia Coffey

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