Meta Ads for Small Business: Nicole Eldridge on Facebook Ads, Instagram Ads, Retargeting & Lead Follow-Up

Most buyers are not ready to buy the first time they see your business.In this episode of Build Boldly, host Pat Rodgers sits down with Nicole Eldridge, Meta ads strategist and founder of Nicole Eldridge Media, to break down how small businesses can use Facebook and Instagram ads to build visibility, nurture leads, and drive real sales.Nicole specializes in helping small and local businesses run effective Meta ad campaigns, from creative and targeting to retargeting, tracking, and SMS follow-up. In this conversation, she explains why Meta is still one of the most powerful advertising platforms for entrepreneurs, especially when businesses understand how to reach the 97% of buyers who are not ready to purchase yet.You’ll learn:Why Facebook and Instagram ads still matter for small businessesHow to create Meta ads that do not feel like traditional adsWhy simple video and problem-focused creative often outperform polished flyersHow retargeting helps businesses stay in front of warm audiencesWhy the Meta Pixel matters for tracking, optimization, and better ad performanceHow SMS follow-up can increase lead conversionWhat realistic timelines look like for Meta ad campaignsHow to choose the right Facebook and Instagram ads partnerNicole also shares why business owners need to understand the basics of Meta ads so they can make better decisions, avoid bad partners, and stop wasting ad spend, even if they plan to outsource.For Build Boldly listeners, Nicole is offering a free Meta ads mini-course with the code BOLDLY, find it here: nicoleeldridgemedia.comIf you are a founder, operator, contractor, service provider, or small business owner trying to get more from your marketing budget, this episode gives you a practical starting point for building Meta ads that support long-term growth.- - - - - - - - - - - - - - - - - - - - Connect with Pat Rodgers on LinkedInLearn more about RISE Commercial District Website | Instagram | YouTube | LinkedIn Build Boldly is produced by Palm Tree Pod Co.