EPISODE · Jul 26, 2026 · 6 MIN
Meta Advantage Plus Shopping Campaign ROAS Blind Spot Most Advertisers Miss
from Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations · host Fexingo
In this episode, Lucas and Luna reveal a critical blind spot in Meta Advantage+ shopping campaigns: the default 28-day click attribution window that inflates ROAS. Using a real example from a DTC brand that saw its ROAS drop from 4.5 to 2.8 after switching to a 7-day click window, they explain why most advertisers are misled by Meta's generous attribution. Learn how to adjust your attribution settings, why a 7-day click + 1-day view window is more accurate, and how aligning measurement with reality can actually improve profitability. Essential listening for anyone running Facebook or Instagram ads. #MetaAds #AdvantagePlus #ROASBlindSpot #AttributionWindow #DigitalMarketing #Ecommerce #PaidAds #FacebookAds #ConversionTracking #MarketingBlindSpot #FexingoBusiness #PerformanceMarketing #DTCBrands #AdvertisingROI #DataDriven #SevenDayClick #TwentyEightDayClick #AttributionModel Keep every episode free: buymeacoffee.com/fexingo
Embed this episode
NOW PLAYING
Meta Advantage Plus Shopping Campaign ROAS Blind Spot Most Advertisers Miss
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.