Meta Needs an Impressions Shown Custom Audience

from The Pubcast with Jon Loomer · host Jon Loomer

Previously, we discussed the need for some sort of frequency control lever when optimizing for something other than Reach. But, there could be another option that would involve creating custom audiences based on people who have seen a specific ad. This could then be used for frequency control (exclusions) and campaign planning.

Episode metadata supplied by the publisher feed · Published May 6, 2022

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