Meta Needs Breakdowns for Any Type of Audience Expansion episode artwork

EPISODE · May 9, 2022 · 3 MIN

Meta Needs Breakdowns for Any Type of Audience Expansion

from The Pubcast with Jon Loomer · host Jon Loomer

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded or how many results came from the expansion of their audience when Detailed Targeting Expansion or Lookalike Expansion is on. But, what if Meta added an Expansion option to the current Breakdowns feature that allowed you to break down your results and view separate rows for your targeted audience and the expanded audience?

Episode metadata supplied by the publisher feed · Published May 9, 2022

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Meta Needs Breakdowns for Any Type of Audience Expansion

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