EPISODE · May 4, 2022 · 2 MIN
Meta Needs Frequency Capping for More Optimization Options
from The Pubcast with Jon Loomer · host Jon Loomer
One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying type is with Reach optimization. While there's surely a reason for this, it sure would be nice to have some sort of control over frequency using other optimization options.
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Meta Needs Frequency Capping for More Optimization Options
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