Meta Needs Frequency Capping for More Optimization Options

from The Pubcast with Jon Loomer · host Jon Loomer

One of the issues advertisers struggle with most is controlling frequency. Currently, the only way to set a frequency cap within the Auction buying type is with Reach optimization. While there's surely a reason for this, it sure would be nice to have some sort of control over frequency using other optimization options.

Episode metadata supplied by the publisher feed · Published May 4, 2022

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