Meta Needs Standard Events for Quality Website Traffic

from The Pubcast with Jon Loomer · host Jon Loomer

Can you imagine if Meta offered standard events for actions that reflect quality website traffic? You could then optimize for and measure quality traffic actions like viewing two pages in a session, spending at least a minute on your page, or returning for a second session. You could then even target people based on these actions.

Episode metadata supplied by the publisher feed · Published Apr 22, 2022

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