Meta's Algorithm Change: How 'Andromeda' Is Transforming Facebook Ads

Meta has rolled out an algorithm update that's changing everything about how Facebook and Instagram ads work. In this episode, Maddi explains "Andromeda," Meta's new AI-powered ad retrieval engine that's flipping the script on targeting. We discuss why your structured funnel campaigns might suddenly be underperforming and why your old targeting strategies are becoming obsolete. You'll learn: • What the Andromeda update actually is • How creative now does the targeting instead of your audience selections • Why traditional TOF/MOF/BOF campaign structures are being replaced • The new two-campaign approach that's working with Andromeda Whether you're noticing strange performance shifts in your Meta campaigns or want to stay ahead of the curve, this episode provides essential knowledge for navigating the biggest change to Meta advertising in years. If you're looking for a deep dive into how to set up your campaigns and what's working now, Maddi breaks it down in our subscriber only episode. Subscribe here and listen to the episode.