Metrics Matter

If you're not tracking your metrics, then you're missing the boat. There is an emotional and analytical component to why metrics are important. For example, every Friday Sarah posts an agent advice video on her social media. It's a short 2-minute video on a specific topic with a full-text description. This text then goes directly into an email that goes out to about 2,000 local real estate agents first thing Monday morning as a kickstart to the week. Sarah doesn't always have a lot of responses to her videos on Facebook. If she was just paying attention to that, she may have lost her steam. But by also looking at the email metrics, she can clearly see that the email has consistently high open rates every week. She also hears from people in person about her videos. These metrics motivate her even more to keep producing these videos and getting her message out there. Numbers don't lie. Track your metrics for all your activity so you know where your time is well spent and the impact you're having. Auditing your time will also show you where you're wasting time and when you're most productive.