Metrics Matter: How Ownership Transforms Your Health & Business

Sarah recently read that 50% of adult Americans have high blood pressure. Some of those people have high blood pressure for hereditary reasons, but many probably have HBP due to diet and/or exercise habits. How does this relate to real estate? In this industry, how we view something is directly correlated to how we perform. If you look at your blood pressure as something out of your control, then that's a totally different mindset than if you view it as something you can control. If you view it as a controllable then you might be more inclined take steps to improve your diet and exercise habits. You'll have more ownership over it. Even if the high blook pressure is hereditary, you can still have some control over it by lowering it with good habits. With your health and with your business, the best way to see the impact of your actions or non-actions is of course metrics. Diabetics wear glucose monitors and can see real time how certain foods affect them. If you start making calls for an additional hour a day, then you want to be able to track the impact of that on your conversion rate and so forth.