MFP 082: Brand Talk with Craig Coffey from Lincoln Electric

We are launching a “brand” new series today with our interviews. As a compliment to our talks with awesome makers and content creators we’re flipping it to the other side of the table and interviewing leaders from the brands themselves. We’re starting off our Brand Talk series with our friend Craig Coffey who is the Director of Marketing and Communications at Lincoln Electric. Craig has been with lincoln for 7 years, managing the marketing and communications for the massive welding company. Hes brought on some heavy hitters influencers in the maker space, and is on the show today to tell us about how he thinks creators can work better with brands, and to talk a bit about their upcoming event, Spring Make. Show notes: https://madeforprofit.com/episode82 Facebook Group: https://www.facebook.com/groups/madeforprofittribe/ Support us: http://www.patreon.com/madeforprofit Guide to Pricing Handmade Goods: https://madeforprofit.com/pricingguide