MFP 102: Staying True to Your Brand with Shanty 2 Chic

Today we’re interviewing two OGs in the DIY building space. Ashley Turner and Whitney Gainer are the sisters behind Shanty 2 Chic and have been running their DIY furniture and home decor website for almost a decade now. What started as a fun hobby has turned into a full fledged massive brand. They walk us through their growth story and success, and how they’ve always let staying true to their brand guide their decisions. These ladies really are crushing it. They’ve been on HGTV, numerous websites and magazines, and even have their own furniture line in At Home Stores. Being in the game for a decade now, these two have some impressive social numbers. Listen to these channel stats, 139k on Youtube, 424K Facebook, 556k on pinterest, and 646k on Instagram! Not to mention a website that gets into the millions of pageviews monthly. Needless to say, they’re a force to be reckoned with, and some super savvy business minds. Show notes: https://madeforprofit.com/episode102 Facebook Group: https://www.facebook.com/groups/madeforprofittribe/ Support us: http://www.patreon.com/madeforprofit Guide to Pricing Handmade Goods: https://madeforprofit.com/pricingguide