Miami Food Porn, PR Real Talk, and the ROI of Influence with Dana Rozansky | S4, Ep 2.

Influence comes in all forms, and for Dana Rozansky, that form is food porn. Tune in to hear how Dana broke free from the mold with her @miami_foodporn Instagram account, leaving a corporate PR to become her own boss with a boutique agency. As a woman commanding her own life, Dana has found comfort in maintaining just the right amount of clients, and is careful to maintain a work life balance that keeps her satisfied. Listen as she goes back and forth with Manning to unpack the modern creator / brand relationship: why comps should lead to real patronage, how to spot true ROI beyond follower counts, and why microinfluencers with local, offline pull often outperform mega accounts with unengaged followers.If this episode hits, share it with a friend who runs a brand, a food lover, or a creator who needs the nudge to play the long game. Subscribe to The Big Dawgs for more conversations with builders who never take a day off.