EPISODE · May 7, 2024 · 7 MIN
面子狂热，里子流血
from 虎嗅·商业有味道
肉眼可见的，国内汽车市场竞争的游戏规则变味了。当北京国际车展前夕，多家车企争相降价，当周鸿祎与雷军，成为车展上的流量焦点，汽车市场竞争锚点早已超出产品和技术本身。价格、流量之争已经盖过了产品和技术的风头。从面上来看，新能源汽车市场一片繁荣，但深究内里，跟风打价格战、追逐流量的车企们，很多都处在流血和挣扎当中。本期，我们就来聊一聊流量竞争与价格战下的车企是如何应对的。
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面子狂热，里子流血
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This episode is 7 minutes long.
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This episode was published on May 7, 2024.
What is this episode about?
肉眼可见的，国内汽车市场竞争的游戏规则变味了。当北京国际车展前夕，多家车企争相降价，当周鸿祎与雷军，成为车展上的流量焦点，汽车市场竞争锚点早已超出产品和技术本身。价格、流量之争已经盖过了产品和技术的风头。从面上来看，新能源汽车市场一片繁荣，但深究内里，跟风打价格战、追逐流量的车企们，很多都处在流血和挣扎当中。本期，我们就来聊一聊流量竞争与价格战下的车企是如何应对的。
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