MIC + AIMExpo: Dealer ROI and Why the Industry Must Be Protected with Cinnamon Kernes

Cinnamon Kernes, VP of Market Expansion at the Motorcycle Industry Council (MIC) and Show Director of AIMExpo, joins Jacob Berry to break down what dealers often don’t see day-to-day: how advocacy, research, market expansion, and industry events connect to dealership success.We cover:Cinnamon’s path into powersports and why motorcycles were “always there”What the MIC actually does: advocacy, research/data, and market expansionWhy Ride With Us is year-round: inspiration turns obstacles into stepsAIMExpo 2026 recap: Anaheim energy, networking, education, and show growthHow dealers should treat AIMExpo as an investment, not a tripWhy post-show execution matters—and how to pick 3 takeaways to implement in 30 daysA powerful point: protecting the industry from land closures and regulatory threatsContact Cinnamon: [email protected]: mic.orgNext AIMExpo: Orlando, FL (2027)We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Cinnamon: https://www.linkedin.com/in/cinnamon-kernes-28103a30/Connect With Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠