Michael De Santis (Doris Dev & Canopy): Retention starts on the factory floor

On this episode of Retention Chronicles, we’re joined by Michael De Santis, Director of Business Operations at Doris Dev, a full suite product development agency, and is a member of the founding team at Canopy, a no mist and no water diffuser brand. Michael, Mariah, and Noah chat through product inception and design, eco-friendly packaging, fulfillment, product testing, thinking about retention even when you're developing your product, building customer loyalty with samplers, and more!Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.