Michael Gonzalez - FitTea Founder | He Built America's #1 Detox Tea Into a 9-Figure Exit and Still Wasn't Happy

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory Michael Gonzalez turned $10,000 in savings into FitTea, the #1 detox tea in America, with more than $100 million in sales, 2 million households and 1.7 million Instagram followers. He pioneered Instagram influencer marketing in 2013, ran campaigns with Kylie Jenner, Kourtney and Khloé Kardashian, and put FitTea in Walmart, Target, CVS, Walgreens and GNC before a nine-figure exit. He then launched HappyTea with a Kylie Jenner endorsement, and has since pushed $200 million+ through ad accounts with his partners, teaching ecommerce founders how to scale. ➡️ Show Links https://www.instagram.com/teaceo/ https://x.com/teaceoo https://www.linkedin.com/in/teaceo/ ➡️ Podcast Sponsors Hubspot - https://hubspot.com/ Huel - https://huel.com/scott (Code: scott) NetSuite - https://netsuite.com/scottclary/ Framer - https://framer.com/design (Code: SuccessStory) LinkedIn Ads - https://linkedin.com/scottclary Cohesity - https://www.cohesity.com/datacloud Whatnot - https://www.whatnot.com/ Monarch - https://www.monarch.com/ (Code: success) Cash App - https://cash.app/ (Code: cashapp10) MyFitnessPal - https://podcasts.myfitnesspal.com (Code: SCOTT) Life at the Speed of Play - https://getmarksbook.com/success Noom - https://noom.com ➡️ Talking Points 00:00 – Intro 04:30 – Building FitTea for Himself 06:15 – His Early Entrepreneurial Experiments 08:34 – Why Failure Is Your Education 12:01 – When FitTea Took Off 14:38 – When to Pivot or Quit 18:46 – The Hidden Cost of Scale 19:13 – Would He Build Smaller Again? 23:05 – Why He Sold FitTea 26:38 – The Hard Part of an Exit 30:04 – Sponsor Break 33:00 – The Anxiety That Changed Him 40:51 – Building to Escape Yourself 43:08 – Staying Ahead of the Curve 44:16 – How He Worked With the Kardashians 49:46 – The Next Big Marketing Opportunity 53:55 – Sponsor Break 58:35 – AI Is Making Entrepreneurs Lazy 1:00:31 – How to Use AI the Right Way 1:03:29 – Spotting the Next TikTok 1:04:53 – Where He’d Invest Today 1:07:09 – Why Being Yourself Wins 1:12:36 – The Lesson Business Taught Him 1:15:20 – What Humbled Him 1:16:54 – What Success Means Now 1:20:48 – Stop Building Five Things at Once 1:22:27 – Take Massive Action 1:23:15 – Preparation Is Procrastination 1:24:10 – Where to Find Michael