Michael Goodhew - Jamming brand and behaviour
from Brandjam Podcast Hosted by Scott Oxford
Scott and Michael jam on the way brands live their values and bring their brand stories to life, what brands can do for team pride and what it is to be the brand custodian of a couple of fairly famous meercats. They also explore FMCG at length, including brand awareness and salience, and the mandate for a product or service to deliver on what the brand promises. Add in chats about cycling and identity, as well as a solid wrestle with market research methods and a good dose of behavioural science thrown in.
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