PODCAST · business
Brandjam Podcast
by Scott Oxford
When brand is your jam, you just can’t help but jam about brand.But what’s the big deal about brand? (And no we don’t mean your logo either – brand is so much more than visual elements – it’s your story and every single way in which that story plays out.)Brand continues to step up and take its place as a weapon that leaders use to bring transformational change to their businesses and organisations. But how did brand sharpen up and become powerful, and what are the ways this takes shape? It all starts with some key questions, like how do brands build trust and connection, capture and express their authenticity and be memorable? How do they change hearts and minds and influence behaviours?And what are the great mistakes people make, and the big misconceptions about brand?Agency head and brand evangelist Scott Oxford jams on all things brand with a variety of guests for whom brand is close to their hearts, and key to their professional practice.Together they explore the strategic (a
Episodes
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Xavier Amouroux - Jamming brand and education
Scott jams with Xavier Amouroux, Executive Director, Marketing and Communication at Queensland University of Technology (QUT). Based in Brisbane, QUT is one of the best young universities in the world, with approximately 50,000 students and a focus on transforming the learning experience by...
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Naima Wilson - Jamming brand with Patagonia
Scott jams with Naima Wilson, Marketing Director for Patagonia Australia and New Zealand. Patagonia is a mission and values driven outdoor apparel company that has led the way for many businesses in the purpose-driven space having been founded on ethical principles by Yvon Chouinard nearly 48…
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Yasmina Pinto - Jamming brand and energy
Scott jams with Yasmina Pinto, Head of Brand at AGL, Australia’s largest energy retailer and energy generator. They discuss the long history of the brand, the challenges surrounding differentiation of a commodity most people take for granted, AGL’s strength in staying connected to customer’s…
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Daniel Flynn - Jamming brand with Thankyou
Scott jams with Daniel Flynn, co-founder and managing director of one of Australia’s most successful start-ups, Thankyou. It’s a fully for-purpose brand built on bottled water, founded to solve the world’s poverty-related water crisis, that continues to diversify into new products we all use…
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Matt Jones - Jamming brand and gin
Scott jams with Matt Jones, co-founder and Brand Director for Four Pillars Gin, who grew from a small craft distillery to being named the world’s leading gin producer two years in a row. It’s a brilliant brand story, based on a desire to create the definitive modern Australian gin. Four Pillars…
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Jenni Hayward - Jamming brand and mission
Scott jams with Jenni Hayward, General Manager of Mood, a new tea brand with a sole mission to fight youth suicide. Mood is the first consumer-facing brand by UnLtd, the media industry’s social purpose organisation, through their new social enterprise, Little Colossus.
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Brian Fisher - Jamming brand and fuel
Scott jams with Brian Fisher, Chevron Fuels’ head of brand for Caltex Asia and former McCann Erickson Account Director. They discuss the place of brand in marketing petrol/gas/fuel, the role of the customer in shaping brand, and they explore a range of famous campaigns Brian looked after for…
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Naomi Shepherd - Jamming brand with Facebook
Scott jams with Naomi Shepherd, Group Industry Director at Facebook and Instagram, to discuss the power of mobile to grow brands, the remarkable role of content creators who become influencers and trend-setters, and how consumer behaviour is the key driver to innovation and change on these global...
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Adam Furness - Jamming brand and partnerships
Scott jams with Adam Furness, APAC managing director for Impact, a company dedicated to transforming the way brands and enterprises manage and optimise all types of partnerships. Since they spoke the business has been valued at $1.5B proving that brands building connection through partnerships…
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Phillip DiBella - Jamming brand and coffee
Scott jams brand and coffee with Phillip Di Bella - coffee king, serial business founder and genuine migrant success story. They explore the story of coffee, and the journey from bean to cup, as well as Italianality, the Australian brand identity and building a brand with your family name…
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Fiona Bateman - Jamming brand and repositioning
Scott jams with Fiona Bateman, Head of Brand marketing at Menulog and overseer of the massive brand repositioning that put Menulog back on the home food delivery menu for Australians. She talks strategy and research and the valuable role a brand ambassador like Snoop Dogg plays in reaching the...
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Steffen Daleng - Jamming brand and books
Scott jams with Steffen Daleng, the Chief Marketing Officer of Booktopia about selling books and selling anything online. They discuss competing with big international players, and winning, and the vital importance of constant communication with the customer. Steffen shares how Booktopia is...
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George Zdanowicz - Jamming brand and market research
Scott jams with George Zdanowicz, the CEO of Enhance Research and the President of the Australian Data and Insights Association, about the role of market research in the life and success of a brand and the ways it informs the building of connection through meeting the wants and needs, known or…
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Lucas Patchett - Jamming brand and social purpose
Scott jams with Lucas Patchett, CEO and co-founder of Orange Sky, the incredible not for profit brand powered by generosity, trust and everyday volunteers. Originally Orange Sky Laundry, the organisation runs a fleet of vans and provides showers, laundry and conversation to people who most need…
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Sunny Bonnell - Jamming brand and rarity
In this episode Scott jams with Sunny Bonnell, the award-winning CEO and co-founder of Motto, one of the top leadership and branding consultancies in the US and author of the ground-breaking business/career book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. It began…
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Graeme Yardy - Jamming brand and red meat
In this episode Scott jams with Graeme Yardy, the Domestic Market Manager for Meat & Livestock Australia. He’s responsible for the sales and marketing efforts for 11 billion dollars worth of Australian beef and lamb in Australia alone. They talk about the big lamb ad, the role lamb plays…
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Mim Haysom - Jamming brand and insurance
In this episode Scott jams with Mim Haysom, Executive General Manager, Brand & Marketing for the Suncorp Group, about the family of insurance brands they own, including AAMI, AAPIA and Shannons, and the way each has its niche in the Australian market. She reflects on her time in agency land…
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Jaynee Dykes - Jamming brand and SPAM
In this episode Scott jams with Jaynee Dykes, Sr. Brand Manager, SPAM Brand, Hormel Foods, about branded food and the 84 year old SPAM brand and its incredible trajectory across different international markets. They discuss that Monty Python sketch and the Broadway show that followed, where the...
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Vanessa Morrish - Jamming brand and (giving a) crap
We jam with Vanessa Morrish, Head of Brand and Creative for Who Gives a Crap, the online toilet paper company donating millions of dollars to build toilets for those who don’t have them. Find out what it's like to build a brand from the ground up, the unique aspects of a ‘for purpose’ brand,...
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Louise Flynn and Deborah Manning - Jamming brand and software
In this episode Scott jams with two software marketers from different ends of the spectrum—Louise Flynn, who specialises in startups, and Deb Manning, head of global campaigns for Autodesk, on the role brand plays in software. They explore the shift from software in a box to software as a service...
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Sean Marsh - Jamming brand and ethical business
In this episode Scott jams with Sean Marsh, an ethical business designer and strategist, on ethical and purpose-driven brands. They discuss the intimate nature of the relationship people have with these brands, the importance of trust, transparency and authenticity and what happens when that…
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Nicole Schulz - Jamming brand and reputation
Scott jams with Nicole Schulz on everything brand reputation, her specialty within strategic comms firm Sefiani Communications. They explore why brands need help with their reputations, the glass box brands live in and how consumer savviness has changed everything. They look at celebrity...
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Darren Wright - Jamming brand and travel
Scott jams with Darren Wright, Flight Centre Travel Group’s global brand manager and a builder of travel brands from scratch in the Australian and global markets. They discuss Flight Centre’s unique internal brand culture, it’s distinctive external brand, the Captain character, and the various...
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Brooke Chapman - Jamming brand and purpose
Scott and Brooke jam about the role of purpose in the life of a brand and the ways it impacts trust, authenticity, connection and behaviour. We discuss neuromarketing, cars and sport, brand betrayal and the big decisions we all make in life. They talk about the role brands play in helping or...
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Ashley Smith - Jamming brand, consumers and customers
Scott and Ashley jam about the complex relationships customers have with brands, the importance of brand purpose and the new rules for brands. They discuss consumer brands like Heineken, McDonalds (and their relationship with cricket), Netflix and Philips. They also explore new directions in…
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Kate Phillips - Jamming brand and people
Scott and Kate jam about the tangible value of brand, discussing vital links between people roles and brand roles in business, and the pivotal role brand plays in business health and success. We explore the worlds of recruitment, psychology and business evolution and we unpack a key rebrand…
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Michael Goodhew - Jamming brand and behaviour
Scott and Michael jam on the way brands live their values and bring their brand stories to life, what brands can do for team pride and what it is to be the brand custodian of a couple of fairly famous meercats. They also explore FMCG at length, including brand awareness and salience, and the...
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Debbie Richardson - Jamming brand and change
Debbie shares her experience as Head of Marketing for News UK during the transition of The Times from broadsheet to tabloid. Debbie gives us her perspective on brands that betray and we jam about brands finding special places in our family life and in our hearts. We unpack the old ‘brand is not...
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BrandJam trailer - When brand is your jam, you just can’t help but jam about brand.
But what’s the big deal about brand? (And no, we don’t mean your logo either—brand is so much more than visual elements—it’s your story and every single way that story plays out.) Brand continues to step up and take its place as a weapon leaders use to bring transformational change to their...
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ABOUT THIS SHOW
When brand is your jam, you just can’t help but jam about brand.But what’s the big deal about brand? (And no we don’t mean your logo either – brand is so much more than visual elements – it’s your story and every single way in which that story plays out.)Brand continues to step up and take its place as a weapon that leaders use to bring transformational change to their businesses and organisations. But how did brand sharpen up and become powerful, and what are the ways this takes shape? It all starts with some key questions, like how do brands build trust and connection, capture and express their authenticity and be memorable? How do they change hearts and minds and influence behaviours?And what are the great mistakes people make, and the big misconceptions about brand?Agency head and brand evangelist Scott Oxford jams on all things brand with a variety of guests for whom brand is close to their hearts, and key to their professional practice.Together they explore the strategic (a
HOSTED BY
Scott Oxford
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Frequently Asked Questions
How many episodes does Brandjam Podcast have?
Brandjam Podcast currently has 29 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brandjam Podcast about?
When brand is your jam, you just can’t help but jam about brand.But what’s the big deal about brand? (And no we don’t mean your logo either – brand is so much more than visual elements – it’s your story and every single way in which that story plays out.)Brand continues to step up and take its...
How often does Brandjam Podcast release new episodes?
Brandjam Podcast has 29 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Brandjam Podcast?
You can listen to Brandjam Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brandjam Podcast?
Brandjam Podcast is created and hosted by Scott Oxford.
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