Michael Kleinmann Saved an Ecomm Client $40k (Uncovering ONE Common Mistake)

Today we talk with Michael Kleinmann, founder of Underwear Expert and Ecomm consultant.💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor---0:00 Meet Michael Kleinmann1:32 FreshPair to Subscription: The Pivot3:15 Building an Audience Before Selling Anything5:55 Why Subscription Forces You to Niche Down9:14 High Churn Fixed by Letting Customers Preview12:01 Doubling Conversion Rate in 30 Days13:23 Read Customer Emails to Fix Your Business16:42 Financials First: Finding Hidden Ops Problems25:54 Finding Inventory (and Money) You Forgot You Had30:27 Find Michael + Underwear Expert