Michael Lee: Auckland University marketing expert on National, Christopher Luxon's slipping popularity in the polls

It's thought the Prime Minister's communication style doesn't sit well with Kiwis.  The latest Taxpayers’ Union-Curia Poll shows Chris Hipkins has leap-frogged Chris Luxon as preferred PM.  Labour's also ahead on 34.1%, with National trailing on 33.6%.  National's support has risen, but support for coalition partners Act and New Zealand First have both dropped.  Auckland University marketing expert, Michael Lee told Andrew Dickens Luxon's question side-stepping on Andrew Bayley's sacking was a good example of what he needs to improve.  He says there are ways of answering that show he doesn't want to respond in a way which could get himself or someone else in trouble, later on.  LISTEN ABOVE See omnystudio.com/listener for privacy information.