Michael Lorenzos - Guide to Strategic DTC Growth (with Fewer Dashboards)

Michael Lorenzos joins us to discuss his role as Head of Ecommerce Growth at Bleach London, the trend-setting DIY hair colour brand with a cult reputation in the UK. In this episode, we cover:How joining a growth agency was the perfect “shortcut” to becoming an effective ecommerce leadWhat it takes to launch a well-loved brand in a new, more competitive marketHow Bleach London uses interest-based targeting instead of outdated demographic personasWhen more dashboards doesn’t equal more insightsWhy you should treat ecommerce growth like an investment portfolioHow Michael cut Bleach London’s CPA by 20% with a single new tool getcensus.com/customer-stories/bleach-london You can connect with Michael on Twitter @michaellorenzos and Linkedin linkedin.com/in/michaellorenzos/Go to dtcjourney.com for more about our ecommerce podcast.