Michael Lorenzos - Guide to Strategic DTC Growth (with Fewer Dashboards)

Michael Lorenzos joins us to discuss his role as Head of Ecommerce Growth at Bleach London, the trend-setting DIY hair colour brand with a cult reputation in the UK. In this episode, we cover: How joining a growth agency was the perfect “shortcut” to becoming an effective ecommerce lead What it takes to launch a well-loved brand in a new, more competitive market How Bleach London uses interest-based targeting instead of outdated demographic personas When more dashboards doesn’t equal more insights Why you should treat ecommerce growth like an investment portfolio How Michael cut Bleach London’s CPA by 20% with a single new tool getcensus.com/customer-stories/bleach-london You can connect with Michael on Twitter @michaellorenzos and Linkedin linkedin.com/in/michaellorenzos/ Go to dtcjourney.com for more about our ecommerce podcast.