Michael Zipursky Consulting Success: Why Conversations Beat Marketing for Independent Consultants

Michael Zipursky studied 1,300 coaching engagements to show how experienced consultants build expertise-driven practices.Building a consulting practice through relationships and conversations rather than marketing systems requires a specific set of mindset shifts that corporate experience does not prepare you for. For experienced independent professionals navigating this transition, Michael Zipursky maps the precise patterns he has observed across 1,300 coaching engagements in 75 industries at Consulting Success.Michael Zipursky is the co-founder of Consulting Success and author of Consulting Success and The Elite Consulting Mind. Before building Consulting Success into a global coaching practice, he built and sold multiple businesses, including Kankei Culture and Relagy Marketing, drawing on relationships forged during his immersion in Japanese business culture. His coaching frameworks address the three distinct stages where independent consultants get stuck: unclear positioning, early wins without systems, and success without scalability.The conversation covers ideal client clarity as the foundation of effective marketingWhy productive does not equal effectiveHow value-based pricing transforms consulting revenue Three perspectives on AI every consultant needs, and Why Michael and host Nigel Rawlins both belilinkeve coaching is essential infrastructure for independent professionalsWisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice.Connect with MichaelBooks: Consulting Success; The Elite Consulting Mind, Act Now, Productization PlaybookWebsite: consultingsuccess.comLinkedIn: Michael ZipurskyPodcast: Consulting Success Podcast Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter