Michal Vodák (CCO, Heureka Group) - Je důležité být vidět pořád a značku budovat neustále

from Podcast Tomáše Bravermana · host Tomáš Braverman

Michal Vodák, CCO Heureky, sbíral cenné zkušenosti nejen v marketingu v MARSu nebo Seznamu. Co ho vedlo do Mafry nebo automobilového průmyslu a proč zakotvil v Heurece? Proč se zaměřujeme na yield management a jaká KPIs jsou pro nás bernou mincí? A na co se díky Michalovi v Heurece soustředíme a jaká je naše brandová a obchodní strategie? To a mnoho dalších zákulisních informací prozradili Michal spolu s Tomášem v našem prvním Heureka podcastu.

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This episode is 52 minutes long.

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This episode was published on July 7, 2020.

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