Michele Mehl -- Digital Marketing Finds Its Blue Ocean

Building content, from your customers stories, can fill the negative space of where the your audience is and your competitors are not. Find your Blue Ocean.Michele Mehl worked at a PR Agency that specialized in Start Ups. She has since moved on and created her own company which is a portable exercise machine. With her previous marketing talents she has gone on to build her company on the back of video content and her customers stories.Website: https://excy.com/LinkedIn: https://www.linkedin.com/in/michelemehlexcy/Book Recommendation: Blue Ocean Strategy