Michelle Hon, Founder, MomBoss Academy, Singapore

Today’s guest is a returning guest and I wanted to bring her back because she has a great story and a fantastic business. And it’s all fully online. I love fully online businesses because I am a big advocate of this - after all my own business is all about the digital world!  Today I am speaking to Michelle Hon who is the founder of MomBoss Academy in Singapore. If her name sounds familiar, yes, she was featured in Season 4, Episode 8 so if you want to know her backstory of how she ended up starting this business, check that episode out.  Today, though, Michelle and I are going deep into her business. We’re going to talk about motherhood and the art of building a business - a lifestyle business - as Michelle calls it - right from home. This is a conversation that you don’t want to miss but the key thing is that Michelle believes that moms can carve out a path for themselves without compromising on their family life.  In this episode, Michelle enlightened us on the concept of building assets for your business. Your programs, services, and offerings can be valuable assets that generate revenue long-term. It's not just about creating something for now; it's about crafting a sustainable foundation that keeps giving. You can also take a cue from Michelle's playbook and reverse engineer the process of building your business. Understand your target market, listen to their needs, and identify the problems you can solve. Success lies in aligning your offerings with what your audience truly desires. Michelle shared an important strategy for pre-launching your offer to test the waters. Before fully committing, gauge interest, collect feedback, and ensure there's a market for your product. It's a strategic move that can save time, and resources, and set you on the path to creating something truly in demand.  For the full show notes, visit WomenpreneurAsia.com This episode is sponsored by RedboxStudio.com To find out about Michelle and more, check out MomBoss Academy.