Michelle Paulhus (Olipop): Using post purchase transactional flows to educate customers and generate UGC

On this episode of Retention Chronicles, we’re joined my Michelle Paulhus, Sr. Growth Marketing and Retention Manager of Olipop, a healthy soda brand. On this episode, we discuss;Selling in retail and DTCFood pairing with Olipop flavorsHow Olipop launches new flavorsMaking repeat purchases easyUtilizing post purchase transactional flows to educate customersUsing post purchase transactional flows to generate UGCBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.