Michelle Sera: Simplify, The Secret to Copywriting & Productizing What You Know (#019)

Our guest today on the show is Michelle Sara. Michelle Sara is an internationally known coach copywriter, funnel and email marketing specialist with $1,151,962 in sales in 2020 alone.She's helped over 900 people from all over the world productize their knowledge, expertise, and wisdom. A recent masterclass attendee said, "Michelle is the most unassuming powerhouse of marketing knowledge I've come across, there's a magic she weaves that makes your program product or service sell itself and I am in awe".With a quiet presence behind five well known multimillion dollar online coaching, marketing and speaking training companies. Michelle's best kept secret for turning what you do into something highly sellable.She hides out in quiet Valley in the Appalachian mountains where she grows food, tea and ideas that build businesses. Topics explored:How to get out of your headSimplify: Overwhelm distances people, simplicity bondsThe myth of giving tons and tons of content and more work for yourselfImportance of meeting your clients where they are, not you areThe 10 Thoughts MethodWhat the client thinks their customers' problem is, may not be the actual problemThe logical reason and the emotional reasonLearning to write from radically different perspectives & know what makes people tickNobody's buying? It's probably not the product, it's probably the positioningWhy empathy is key to good copywritingThe benefits of intuition and instinctMeditation to put you in a state for creating and focused on a directionHow to choose what to productize from all of your knowledgeYour internal world filters your external worldMeaningful and measurable goals; purpose meets structureAn introvert recharging in natureIf you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes. If you're interested in more visit ▶ www.almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.