Michigan Business Beat | Blake Ostling, TruBlue Home Service Ally, Senior Home Care - East Lansing

Jeffrey Mosher welcomes Blake Ostling, TruBlue Home Service Ally, East Lansing, MI. He had several questions for Blake in this conversation: You’ve worked in fire service, pest control, and landscaping. How do those experiences shape the way you approach home maintenance today? After three decades in a seasonal business, what was the moment that made you want to transition into essential, year-round home services? “What does being a ‘Home Service Ally’ mean in practice, and how is that different from a typical contractor relationship? How often are you working with adult children or busy family members who may not live nearby but want confidence that their loved one’s home is safe? Looking ahead, what role do you hope TruBlue plays in the East Lansing community over the next five years? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ Blake Ostling discusses the opening of his TruBlue Home Service Ally in East Lansing. Blake comes into business ownership with a diverse professional background, including fighting fires for the Michigan Department of Natural Resources, owning small businesses in direct-store-delivery food distribution, pest control, and 30 years in landscape construction. Recently, Blake felt the calling to serve friends and neighbors in a more profound way, beyond aesthetics, and launch a company that would allow year-round business, something the landscape concept lacked. That is when he decided to launch TruBlue, a home service concept focusing on allowing seniors to age comfortably and safely in their homes, rather than in an assisted living facility. With his recent opening, Blake is excited to dive in and serve East Lansing’s older adult population.