Michigan Business Beat | Chris & Geri Andrews, Música Tequila - Metro Detroit Growing Business

Jeffrey Mosher welcomes Chris and Geri Andrews, natives of Metro Detroit, combined their love of music, a passion for travel and an appreciation of tequila into a new business venture this past year. Chris, an engineer, musician, and music producer, and Geri, who’s had a long career in sales, marketing and finance, wanted to embark on a new passion project together. Chris has been a tequila fan for more than two decades, and the couple has traveled to Mexico a lot over the years. Developing their own tequila brand piqued their interest. They spent five years on this idea and formed Music Spirits, LLC, which is behind the tequila brand Música Tequila. Jeffrey had several questions for the couple: You spent five years on your business plan for Music Spirits to launch your own tequila brand, tell us about your journey. What type of approach did you take? What are your biggest challenges? You launched Música Tequila in May in both Michigan and Florida with three types of tequilas, let the Michigan business community know what three?: Blanco, Reposado and Añejo. Talk about your products. How are they unique than what is currently on the shelves? how important are holiday sales, etc? What differences do you see having a business in each of the two states? Música Tequila has received many international and national awards. Talk about that. Your bottle is quite eye catching. Talk about what went into this design and why? I read your mission goes beyond making a good drink. Please share how your mission is to support music? What are your future plans? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/