Michigan Business Beat | Deb Dansby on Farm Bureau Insurance’s Social Mission and Business Impact

Originally uploaded November 8th, fixed November 26th. Chris Holman welcomes Deb Dansby, vice president of marketing at Michigan Farm Bureau Insurance, Lansing, MI. Chris had several questions for Deb in this conversation: Welcome Deb, remind the Michigan business community about Michigan Farm Bureau Insurance? Your “For-Purpose” model aligns social mission with agriculture advocacy. How do you measure outcomes versus traditional business metrics? Michigan Farm Bureau dedicates $1 from every insurance policy to ending childhood hunger. How do you balance charitable impact with business sustainability? With more than 1 million meals provided and STEM programs reaching thousands of students, how is the Farm Bureau leveraging its brand to deepen community ties? For business leaders looking to integrate a “social mission” into their operations, what lessons can they learn from Farm Bureau’s grassroots model and sponsorship criteria? Agriculture is Michigan’s key economic driver. How does your organization’s social mission around hunger relief reinforce or enhance your role in policy advocacy and industry growth? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/