Michigan Business Beat | Desmond Ferguson, Moneyball Sportswear, Lansing School Spirit Stores

Chris Holman welcomes back Desmond Ferguson, Author/Founder Moneyball Sportswear, Lansing, MI. Welcome back Desmond, remind the Michigan business community about your career and Moneyball Sportswear? From a business standpoint, what made your new partnership with Lansing School District the right fit for Moneyball right now? How do these online spirit stores create value not just for students and families, but for the schools and the local community as well? What did you have to think through operationally—production, fulfillment, branding—to make sure each school’s store reflects quality and pride? Looking ahead, how does this launch fit into Moneyball’s broader growth strategy, and are there plans to expand similar partnerships beyond Lansing? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ We are excited to officially launch the Lansing School District online school spirit stores for Eastern, Everett, and Sexton high schools. This is an easy way for students, families, alumni, and supporters to rep their school with gear built to last and designed with pride. Each store features school approved colors and logos. Orders can be shipped directly to you or picked up at the Moneyball HQ. This partnership means a lot to us. Lansing raised us. Lansing supports us. And we are proud to continue building something meaningful with our local schools. Thank you for rocking with Moneyball and supporting your school. Grow with us! -Team Moneyball