Michigan Business Beat | Maureen Donahue Krauss, DRP & Scott Cooley, HART - Regional Growth

Jeffrey Mosher welcomed back Maureen Donahue Krauss, President & CEO, Detroit Regional Partnership, and was introduced to Scott Cooley, VP, Consulting & Advisory, Hart, Detroit, MI. 1. Welcome back Maureen, for listeners who may be unfamiliar, can you give us a snapshot of the Detroit Regional Partnership and the role it plays in driving growth across the region? 2. When you’re out pitching the Detroit region to companies and site selectors, what qualities or advantages rise to the top? What makes this market stand out right now? 3. Your team recently launched the “Get Here” campaign. What inspired it, and how does it help tell the story of the region in a new way? 4. Who are you hoping to reach through this campaign, and how are you defining success as it continues to roll out? 5. The organization has made meaningful progress toward its 10-year goals. As you look to the next four to five years, what are the priorities or opportunities that will shape your path forward? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ Detroit Regional Partnership’s “Get Here” Campaign Showcases the People Driving the Detroit Region’s Next Chapter of Growth Developed with Hart, the campaign elevates authentic, people-first storytelling to position the Detroit Region to companies and site selectors globally. DETROIT, MI — As interest in the Detroit Region continues to grow among business leaders, innovators and site selectors, Detroit Regional Partnership (DRP) is shining an even brighter spotlight on the people driving that momentum through its ongoing Get Here campaign. Created in partnership with Hart, the initiative uses authentic, human-centered storytelling to illustrate how the Detroit Region has become one of the most compelling places in the country to build and scale a business.  “Detroit didn’t need another list of claims or facts; it needed a story that matched its momentum,” said Scott Cooley, VP of Consulting & Advisory at Hart. “We chose the voice of a rideshare driver because they’ve seen the region evolve firsthand. About Detroit Regional Partnership Launched in 2019, Detroit Regional Partnership (DRP) is a public-private, 501(c)(3) not-for-profit economic development partnership focused on marketing and business attraction for the 11-county Detroit Region. About Hart Hart is a full-service, independent brand transformation agency helping regions, destinations and middle-market companies grow in the new experience economy.