Michigan Business Beat | Nick Scaccio, Paris Baguette, Metro-Detroit/Michigan Expansion Strategy

Jeffrey Mosher welcomes Nick Scaccio, North America Chief Development Officer Paris Baguette, NY metro. Welcome Nick, for the Michigan business community, tell us about yourself and the company? Metro-Detroit is a major focus for Paris Baguette’s U.S. expansion. What market dynamics—demographics, consumer behavior, or business climate—made this region a priority for growth? With 11 additional locations in development, how do you balance rapid expansion with brand consistency, operational excellence, and franchise partner success? Paris Baguette operates at the intersection of fast-casual, bakery, and café dining. How does that positioning help you compete in both dense urban markets and high-demand suburban communities? From a development and investment standpoint, what does a successful metro-Detroit expansion look like over the next few years—for the brand, local workforce, and regional economy? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ Nick Scaccio, Chief Development Officer of Paris Baguette North America, joins Jeffrey to discuss the brand’s plans to expand across metro-Detroit following the success of two locations in Birmingham and Dearborn. Paris Baguette, the global French-inspired bakery cafe with over 4,000 locations worldwide, is making a major push across the metro-Detroit area. With two locations already open and operating, and 11 more in development, the brand is thrilled to continue their positive growth, with a new location projected to open in Novi this year. Scaccio speaks to why metro-Detroit is central to the brand’s U.S. growth strategy and how it will appeal to the growing fast food scene in urban areas and strong suburban demand for growth, as well as why Detroit's business climate is ideal for expansion overall. Nick Scaccio, North America Chief Development Officer for Paris Baguette, joins 'Michigan Business Beat' to discuss the brand’s rapid U.S. expansion and why metro Detroit is a priority market. He explains how Paris Baguette balances growth with brand consistency, supports franchise partners, and competes across urban and suburban markets. The conversation also explores what successful expansion looks like for the local workforce, franchise investors, and the regional economy.