Michigan Business Beat | Scott Tolley, Folds of Honor - Collegiate Golf, Business & Mission

Jeffrey Mosher welcomes Scott Tolley, Director, Golf Relations | Folds of Honor, Tournament Director | Folds of Honor Collegiate, Jack Nicklaus & the Nicklaus Family Office, in Grand Haven at American Dunes, Michigan, over the next several days. Welcome, Scott, Sara. Please remind the Michigan business community about Folds of Honor? The Folds of Honor Collegiate has grown into a nationally visible event. From a business and community perspective, what does hosting a tournament of this caliber mean for West Michigan? The tournament brings together major corporate sponsors, top college programs, and national television coverage. What makes this event attractive to business partners and sponsors? Last year’s tournament reached nearly one million viewers through Golf Channel broadcasts and replays. How does that kind of exposure help Folds of Honor, the participating schools, and the Michigan business community? The event has expanded to include both men’s and women’s competition, 27 teams, and some of the top programs in college golf. What have you learned about building and sustaining an event that continues to grow? Beyond the tournament itself, the real mission is providing educational opportunities for families of fallen or disabled military members and first responders. Why is that mission important for businesses and organizations that choose to invest in this event? Folds of Honor Collegiate Ready for its Fifth Edition Elite Field of 15 Men’s Teams, 12 Women’s Teams compete Sept. 7-9 at American Dunes, with 18 hours of live coverage on Golf Channel. College-Am held Sept. 6 GRAND HAVEN, Mich. – The fifth annual Folds of Honor Collegiate will be hosted September 6-9 at Jack Nicklaus-designed American Dunes Golf Club in Grand Haven, Mich. This year’s tournament will again feature 15 men’s teams and 12 women’s teams, with a field made up of elite Division I talent, a Division II qualifier, the Service Academies, and two Historically Black Colleges & Universities (HBCU). After being one of the most watched college tournaments of 2025, Golf Channel will again broadcast the Collegiate live over 18 hours. Rebroadcasts of the competition will also be aired. Last year’s Collegiate reached nearly one million viewers across 12 live & replay telecasts, one of the largest unique audiences for an NCAA golf tournament on Golf Channel in 2025. All Times ET Golf Channel Live Broadcast Golf Channel First Re-Airs (subject to change) Monday, September 7 9:30am-12:30pm; 4:30-7:30pm 12:30-3:30pm; 9:00pm-12:00am Tuesday, September 8 9:30am-12:30pm; 4:30-7:30pm 12:30-3:30pm; 10:00pm-1:00am Wednesday, September 9 11:30am-2:30pm; 4:30-7:30pm 8:30-11:30pm; 12:30-3:30am About Folds of Honor Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school, and post-graduate work, including a master’s degree, doctorate, or professional program....