EPISODE · Sep 16, 2026 · 6 MIN
Michigan Business Beat | Wes Lutz, Intrinsic, Jackson Michigan Cannabis Firm Enters New Growth Phase
from Michigan Business Network · host Michigan Business Network
Originally uploaded August 6th, reloaded August 21st. Chris Holman welcomes Wes Lutz, CEO, Intrinsic, Jackson, MI. Q: Welcome, Wes. Please share a bit about the history of Choice Labs and Glorious in Jackson, MI. Q: Why did Intrinsic choose now to launch its brand and new name? Q: Michigan's cannabis market is estimated at $3 billion. Tell me about the opportunity. Q: Why is the market entering a period of consolidation and operational maturity? Q: Where do you see the cannabis industry in the next five years? ____________________________ ________________________ _______________________ Background information for Jackson-based Intrinsic (formerly Choice Labs and Glorious) is officially launching as a new umbrella brand after years of building one of Michigan's largest cannabis processing operations. The company employs nearly 300 people, operates a 70,000-square-foot processing facility, serves more than three-fourths of Michigan's provisioning centers, and is positioning itself for the next phase of growth in Michigan's $3 billion cannabis marketplace. » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: X.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/
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Michigan Business Beat | Wes Lutz, Intrinsic, Jackson Michigan Cannabis Firm Enters New Growth Phase
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