Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to platform strategy and this see-what-sticks mentality, learn what branded entertainment means for media strategy, and takeaways for marketers, even if they don't have a Hollywood budget. Also, OpenAI has begun testing ads in ChatGPT. Hear Ad Age's reporting on how much it costs to be first to market and strategy takeaways. Plus, how to win the Gen Z 2016 social trend. Dig deeper on the topics mentioned in this week's episode: ~Inside brands' long-form ad experimentation ~Watch long-form work from Maybelline, Gushers and Doritos ~Buy tickets for Ad Age's NextGen Marketing Summit ~Listen to the Marketer's Brief podcast

NOW PLAYING

0:00 24:15

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

#51 İşləməyə niyə nifrət edirik?

Jan 25, 2026 ·13m

#1 Sahibkarın Pozitiv Hekayəsi – Xəyyam Kərimov

Nov 29, 2025 ·50m

#50 SMM üçün ən çox verilən suallar

Oct 11, 2025 ·6m

#49 Reels necə çəkilir , Reels niyə lazımdır, reels nədir .

Oct 4, 2025 ·9m

#48 Sosial şəbəkədə sıfırdan səhifə qurmaq

Sep 29, 2025 ·5m

#47 SEO nədir ? Googleda İlk səhifəyə yüksəlmək sirrləri ,Googleda önə çıxmaq

Sep 19, 2025 ·8m

Similar Podcasts

2 Old Ladies Walking Rozee 2 Old Ladies Walking features the journeys, insights, and light conversation between Liz and Rosie, two women of a certain age who live in the Hudson Valley of New York. From pelvic floor challenges and life with young adult children to food, bird calls, fear of “mad lamb” disease, and myriad topics in between, we cover it all while walking on the scenic trails of the northeast, or wherever our travels take us. Join us and have a listen! Two Recruiters: Zero Filter Two Recruiters At Two Recruiters: Zero Filter, we're on a mission to demystify the hiring process, share insider tips, and empower you to maneuver through the professional world with confidence. With more than 30 years of combined experience navigating the intricate web of job markets, talent acquisition, and career development, we're here to spill the tea on everything career related. But wait, there’s more! We will dive into many life topics that are interesting to us as well. Get ready for a rollercoaster of insights, stories, and no-holds-barred advice!Join us for conversations that matter – where work, life, and authenticity collide in the most unexpected and rewarding ways. Rich and Weekly Wondery We’re fascinated with the lives of both the famous and the infamous. From the Kardashians and Kendrick to Britney and the Bravo-verse, RICH AND WEEKLY is your dose of the hottest and latest celebrity news. Brooke Siffrinn and Aricia Skidmore-Williams, hosts of the hit series Even the Rich and Even the Royals, spill the tea, dish the dirt, and tell you exactly what they think. New episodes drop every Thursday.Listen to Rich and Weekly on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/rich-and-weekly/ now. Business Bootcamp Mike Andes Business Bootcamp Podcast is made for small business owners.My name is Mike Andes. I started college at the age of 13 with full intention of going to medical school. I went to school for an MBA and now I own a landscaping company, an Anytime Fitness gym, and 3 online businesses. I share my highs, lows, and experiences being an entrepreneur. You can learn from my mistakes and identify with the day-to-day struggles of a small business owner.Call in or ask a question online and get concrete advice about your company. If you are looking to START, GROW, OR SAVE your business I want to help you! Learn from business people and seasoned entrepreneurs as they share their personal stories and experiences on the interview portion of the show.

Frequently Asked Questions

How long is this episode of Ad Age Insider?

This episode is 24 minutes long.

When was this Ad Age Insider episode published?

This episode was published on January 23, 2026.

What is this episode about?

Can I download this Ad Age Insider episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!