Midjourney Into Medicine | Etsy Trolls Bezos | Reindustrialize Sweaters Sell Out

Midjourney is getting into medicine, Etsy is going after Prime Day with "Shop Other Jeffs," and Reindustrialize "Founder Edition" sweaters are out. Plus Brandon Kim on bootstrapping Brevite to eight figures, Bill D'Alessandro on walking away from the aggregator model, and Justin Anderson on bringing a DTC playbook into the trades.ON TODAY'S EPISODE OF ECOMM COWBOYBrandon Kim (Co-founder and Co-CEO, Brevite) — Brooklyn founder who started Brevite in college on Kickstarter with his two brothers. Fully bootstrapped, eight figures lifetime revenue, largest social following of any backpack brand, Forbes 30 Under 30. March 2026 Kickstarter relaunch of the Jumper Max — a $300 "looks-like-a-backpack-holds-$20K-in-gear" bag. We dig into the hardest thing about being in business with family, the content bet that drove the following.Bill D'Alessandro (VP Corporate Development, FoodScience) — Pioneer of the aggregator model with Elements Brands (10 brands, 14 years) who in 2022 walked away from all of them except Natural Dog Company. FoodScience (Morgan Stanley Capital Partners) acquired the brand in April 2025. Now leads pet-consumables M&A and co-hosts Acquisitions Anonymous. We dig into the moment he knew the aggregator model wasn't the future, what everyone still chasing it doesn't get, the most common way a seller destroys their multiple.Justin Anderson (Director of Ecommerce and Growth, REEKON Tools) — Spent a decade in pure DTC growth (HubSpot, Klaviyo, retention, segmentation) before walking into a bootstrapped Boston hardware startup giving the 200-year-old tape measure a "digital brain." REEKON shipped to 100,000+ users including SpaceX and Northrop Grumman; T1R Range Kickstarter hit 21,000% of goal. We dig into what he believed about growth that the trades proved wrong, how retention looks for a durable $300 tool, the DTC tactic that prints for supplements and faceplants on tradespeople, and whether the moat is the hardware or the software.ALSO ON THE SHOW- Reindustrialize "Founder Edition" sweaters- Megan Markle x Clevr collab- New Rolex boutique in the Swiss Alps- Meta's AI-for-Work chief out after two months- Bodega selling peptides- Particl Awards segment- Ad vs. Ad: divorce ad vs. Drake x Kevin Durant Nike-Watch and react: Universal Ads agent-to-agent TV buying-New Claude design-Moment of zen: floating convenience store__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693