Miért fontos a branding a piacon való érvényesüléshez? -...

What this episode covers

Adásunkban Nagy Gergely reklámszakemberrel, Janó Dávid marketing-vezető helyettessel és Kiss András vállalkozóval beszélgettünk arról, hogy induljunk neki a márkázásnak. Miért nem elég egy jó termék, miben segít, ha induláskor van egy márkastratégia is? Miért elengedhetetlen a sikerhez a márkaépítés, és miért fontos, hogy megtaláljuk a márka célcsoportját? Mennyire fontos egy induló márkánál az érdekes háttérsztori és az érzelmi kötődés? Miért van szükség a pozicionálásra, és az hogyan segít kiemelkedni a versenytársak közül? Az adásból megtudjuk azt is, hogy mi az a márkaüzenet, hogyan indult újra a tradicionális Kőszegi Sör, valamint hogy miért érdemes Magyarországon is régiókban gondolkodni. Vendégeink: Nagy Gergely (SUPER11 Creative Zrt.), Kiss András (Kőszegi Sör), Janó Dávid (SPAR) Műsorvezető: Mantz László

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How long is this episode of I Love Hazai?

This episode is 49 minutes long.

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This episode was published on November 6, 2023.

What is this episode about?

Adásunkban Nagy Gergely reklámszakemberrel, Janó Dávid marketing-vezető helyettessel és Kiss András vállalkozóval beszélgettünk arról, hogy induljunk neki a márkázásnak. Miért nem elég egy jó termék, miben segít, ha induláskor van egy márkastratégia...

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