Miért hasznos az influencer egy kisvállalat kommunikációj...

What this episode covers

Az élelmiszeripari kkv-k számára rendezett SPAR Marketing Bootcampen elhangzott kerekasztal beszélgetés felvétele. Adásunkban azokkal a gasztro influencerekkel beszélgettünk, akik részt vettek az idei Hungaricool termékverseny zsűrizésében. Szó volt arról, hogy miért lehet hasznos, ha véleményvezéreket is bevonunk a kommunikációba, illetve hogyan válasszon egy vállalkozás influencert. Fontos-e, hogy az influencer hiteles legyen? Miért van kevesebb like egy reklámposzton, és számít-e egyáltalán a like-ok száma? Mitől működik jól egy influencer kooperáció, és kell-e minden platformon minden márkának kommunikálnia? A beszélgetés során körbejártuk az influencer marketing legfontosabb kérdéseit, illetve azt is megtudtuk, hogy melyik vendég miért vállalta, hogy részt vesz a Hungaricool termékek zsűrizésében. Vendégeink: Vass Adrienn (Rókaland), Sallai Márk, Kovács Andrea (Egészséges hedonizmus), Horváth-Boros Klára (Kálci receptjei), Lajtner Zsolt és Stiller Tamás Házigazda: Mantz László

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How long is this episode of I Love Hazai?

This episode is 1 hour and 3 minutes long.

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This episode was published on July 3, 2023.

What is this episode about?

Az élelmiszeripari kkv-k számára rendezett SPAR Marketing Bootcampen elhangzott kerekasztal beszélgetés felvétele. Adásunkban azokkal a gasztro influencerekkel beszélgettünk, akik részt vettek az idei Hungaricool termékverseny zsűrizésében. Szó volt...

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