Mieux connaître ses clients et améliorer la durabilité grâce à la data - Emmanuelle Rose (Lausanne Tourisme)

🎙️ THIS EPISODE WAS RECORDED IN FRENCH. Transcripts are available on our ⁠website⁠ (resilienttourism.ch/podcast) Emmanuelle Rose is in charge of the communication and digital department of the Lausanne tourist office. Throughout her career, Emmanuelle has worked in the digital sector: Lycos search engine in the 2000s, Voyages SNCF, expedia.fr and finally arrived in Lausanne as web manager. There she created the current digital service of the tourist office. In this episode, Emmanuelle Rose talks about her digital career path and the importance of data and digital technologies for tourist offices. She presents two main current digital projects at Lausanne Tourisme, and recommends the industry to keep a customer-centric mindset when designing experiences and giving out recommendations to the visitors. ---- In the Resilient Tourism Podcast Series, we aim to spread a culture of innovation with our guests from all corners of Switzerland. We thrive to inspire the Swiss Travel & Hospitality professionals to shape the digital transformation of the sector.  We want to connect the leaders of Switzerland and share the best practices. Interested? Let's take a ride together! 🚀 You will find inspirational talks from industry experts and professionals that will present their success stories in innovation, digitization and datafication of the sector. We hope to inspire you to take action and be part of the transformation! This podcast is part of the Swiss Resilient Tourism Flagship Project - an initiative funded by Innosuisse to support the datafication of the travel sector in Switzerland in order to create resilient digitally supported services, business processes and business models. This improved data intelligence strategy will strengthen the competitiveness, resilience and sustainability of the tourism ecosystem in Switzerland. Learn more about the project at www.resilienttourism.ch In conformity with Switzerland's multicultural identity, this podcast is presented in four different languages (FR; EN; IT; DE). This content is produced by the EHL Hospitality Business School with the support of Innosuisse.