Mike Hutcheson: Marketing Expert on the NZR-Ineos settlement, what's next for the All Blacks?

New Zealand Rugby and former kit sponsor Ineos have resolved their financial differences.  A settlement has been reached after NZR lodged an injunction at the High Court in Wellington, with the figure reportedly in excess of $21 million.  Ineos get to terminate the deal after three years, rather than the full six.  Marketing Expert Mike Hutcheson told Andrew Dickens NZ Rugby will likely wind up with a contract with a similar company.  He says we’re a tiny country at the bottom of the world, and you have to look quite hard to find someone who can afford to sponsor the All Blacks.  LISTEN ABOVE See omnystudio.com/listener for privacy information.