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Mike Lee: Marketing professor on government spending $15 million over three years on its zero road toll campaign episode artwork

EPISODE · Mar 29, 2022 · 3 MIN

Mike Lee: Marketing professor on government spending $15 million over three years on its zero road toll campaign

from Early Edition with Ryan Bridge · host Newstalk ZB

The Government is spending $15 million over three years on its zero road toll campaign.  The National Party say that money is better spent on actually fixing the roads.  But Transport Minister Michael Wood says it's about getting the word out that change is needed. Mike Lee, Associate Professor of Marketing at Auckland University joined Kate Hawkesby. LISTEN ABOVESee omnystudio.com/listener for privacy information.

What this episode covers

The Government is spending $15 million over three years on its zero road toll campaign.   The National Party say that money is better spent on actually fixing the roads.   But Transport Minister Michael Wood says it's about getting the word out that...

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Mike Lee: Marketing professor on government spending $15 million over three years on its zero road toll campaign

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Frequently Asked Questions

How long is this episode of Early Edition with Ryan Bridge?

This episode is 3 minutes long.

When was this Early Edition with Ryan Bridge episode published?

This episode was published on March 29, 2022.

What is this episode about?

The Government is spending $15 million over three years on its zero road toll campaign.  The National Party say that money is better spent on actually fixing the roads.  But Transport Minister Michael Wood says it's about getting the word out that...

Can I download this Early Edition with Ryan Bridge episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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